As enrollment season approached, Baylor Scott & White Health Plan asked Media Logic for help energizing and informing a new and wider audience of healthcare agents and brokers by increasing attendance at their agent roadshows.
In response, Media Logic developed “Powered by You,” an agent-focused campaign featuring a microsite strategically developed to drive engagement and maximize attendance. The site’s functionality included a real-time counter that displayed the total number of available seats to heighten urgency, as well as a “Refer a Colleague” button to help agents spread the
word.
Additionally, Media Logic designed multiple email communication streams to generate interest in the events and ensure commitment to attendance. This included a “Save the Date” series and an event confirmation series that included add-to-calendar functionality. In the days leading up to each event, registered attendees received email and SMS reminder messages to confirm event details.
By focusing on communication-building between the health plan and agents, we were able to deliver strong results. The campaign led to a staggering 169% increase in event sign-ups compared to the previous year, which meant Baylor Scott & White Health Plan was ready for a busy and successful AEP season.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Every year, CMS enrollment data gives us a fresh read on where the Medicare Advantage market stands — and this year’s numbers tell a story worth paying attention to. With both January and February 2026 data now available, we have our first real look at how health plans performed during this AEP. The short version: […]
Every health plan says it values its broker relationships, and most of them mean it. But there can be an unintentional disconnect between what best serves the health plan’s interests, and what’s most useful to their broker partners. Here’s the key to unlocking broker engagement
The 2025 Annual Enrollment Period brought widespread Medicare Advantage disruption, but the resulting consumer behavior wasn't universal. Media Logic's Josh Martin and Denise Carney-Jones break down what changed, why outcomes differed across markets, and how marketers can apply the right lessons when planning for AEP 2026.
