In the healthcare industry, competition is fierce. Conditions are ever-changing. And the pressure to deliver results has never been higher. That’s why it’s so important to have an agency that knows the landscape, the consumers, compliance requirements and other details – giving you the strategic and creative advantage you need to reach and exceed your goals.
For more than 25 years, Media Logic has been helping health insurers, hospital systems and health technology companies:
Whatever your marketing needs or challenges, we’re ready to help you take them on.
With more than 40 employees, we offer a full range of marketing capabilities – and dedicate a seasoned team of healthcare marketing experts to every client.
We leverage key industry research and resources to bring an expert perspective to each challenge.
We set goals and deploy tracking and analytics to ensure optimum performance.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.
During this 2025 Medicare AEP, beneficiaries face a complex landscape marked by marketing "noise," election-year rhetoric and significant changes due to new CMS regulations and carrier responses. To get a beat on anticipated behavior and motivations for change ahead of October 15, Media Logic conducted a survey that revealed a complex landscape of factors that may drive shopping and interest in considering a plan change, including financial considerations, benefit structure, network changes and involuntary plan terminations.
In healthcare marketing, identifying and understanding your audience is the cornerstone on which nearly all other aspects of strategy and planning are built. We helped a Medicare Advantage (MA) payer enhance their marketing efforts by applying segmentation to the prospect universe, creating rich, actionable personas and delivering more personalized, effective messaging across multiple channels. Read the case study and download our Audience ID and Segmentation tip sheet.
