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Marketing a premium card to the high-net-worth audience.

It takes a unique skill set to showcase premium products in a way that helps them stand apart from the rest. And J.P. Morgan trusts Media Logic to do just that. We introduced its premier credit card to its high net worth audience, and continue to deliver print and digital communication programs that create a memorable and differentiated customer experience.

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Credit Union ONE

Branding and promoting a new service.

When Credit Union ONE unveiled a new mobile app that gives Members instant discounts, we not only helped brand the app, but also helped drive awareness of the app with a fully-immersive marketing campaign – from in-branch take ones to an online video.

  • Financial Services

HealthNet

Innovative solution combats rising healthcare costs.

Reducing healthcare costs while still offering a high-quality health plan is an annual challenge for employers – especially as premiums continue to rise.

  • Healthcare
  • B2B

See our latest posts.

Navigating the Digital Ecosystem: A Guide for Regional Health Plans

Navigating the Digital Ecosystem: A Guide for Regional Health Plans

The digital marketing landscape is evolving rapidly, presenting both opportunities and challenges for regional health plans. Unlike national brands with extensive budgets and broad reach, regional health plans must navigate digital media with strategic precision to maximize their investments and connect with the right audience. Here's a look at the hurdles regional health plans face and how payers can develop a digital plan to overcome challenges.

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Unlocking Hidden Revenue by Transforming Member Communications

Unlocking Hidden Revenue by Transforming Member Communications

Health plans know that member experience is everything. But despite their best efforts, many struggle to deliver the right message at the right time —or to make it personal and relevant—and it's costing them. Disjointed communications, data silos and an overwhelming volume of outreach leave many members disengaged. The good news? There's a smarter way, and that's where our Member Value Optimizer comes in.

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