Brand Amp: A Lesson from the Gleeks
According to a recent Ad Age Mediaworks post, Glee is the most Twitter-worthy show on TV right now. In fact, the day after its recent season finale, there were 78,380 tweets name-checking “Glee” – quoting dialogue, sharing opinions and generally reveling in their Gleekiness.
(Serious fans of Glee call themselves “Gleeks.” As far as I’m concerned, Gleek is a Superfriends space monkey. But that’s a debate for another day.)
As Ad Age opines, “There is no other show on TV right now that gets as much free, voluntary social media marketing courtesy of fans.”
So how can your business hit the right notes and bust the right moves to engender this kind of enthusiasm? Short of hiring the glorious Jane Lynch, the lesson to take away from this viral success is that you need to make an emotional connection with your audience – in your stores, in your marketing, at every possible touchpoint.
It all comes back to your brand. Is it conversation-worthy? Frame it right and customers and prospects will happily help sing your praises.
Harness the power of social media. Register for your free presentation today and find out how you can use social media to build your brand and business.
