Media Logic’s Top Healthcare Marketing Blogs of 2024
With 2024 behind us, we’re taking a moment to reflect on the content that resonated most with our audience last year. From Medicare insights to audience segmentation strategies, these pieces highlight the trends, challenges and opportunities shaping healthcare marketing.
Here are the top 10 healthcare marketing blogs of 2024.
1. 2024 Consumer In Sight Surveys: Key Findings and Takeaways
Our investigative research team conducted nine Consumer In Sight (CIS) surveys that consolidated critical takeaways based on consumer insights, covering topics like Medicare trends and consumer media habits. Explore all of our 2024 CIS surveys, or jump right to the ones that resonated most with our readers:
2. The 2024 Medicare AEP: Winners and Losers by Plan Enrollment
This blog is a comprehensive look at enrollment changes during the Medicare Annual Enrollment Period (AEP) from the fall of 2023. The analysis highlights which plans experienced enrollment gains during the AEP by plan type.
3. Boosting D-SNP Marketing Success with Demographic Data Insights
This article takes a deeper look at the demographic differences of the Dual-Eligible Special Needs Plans (D-SNPs) population in relation to the general Medicare population. Using that data, marketers can make informed, strategic decisions to not only reach but effectively communicate with this growing audience.
4. A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement
Personalized communication, thoughtful segmentation and digital engagement are at the heart of retaining Medicare members, and are essential for building strong, lasting relationships with members. This resource outlines effective strategies for building loyalty and strengthening member relationships. Download the tip sheet here.
5. How Audience Segmentation Can Drive Medicare Advantage Campaign Success
Audience segmentation is essential for successful campaigns. Explore best practices for dividing healthcare audiences using demographic, behavioral and psychographic data, with tips for creating more targeted messaging. Download the tip sheet here.
6. Unlocking D-SNP Enrollment and Engagement: The Strategic Role of Community-Based Organizations
Highlighting the rise of partnerships between community-based organizations (CBOs) and D-SNPs, this post explains how these collaborations enhance outreach and improve care for vulnerable populations.
7. Webinar: Six New Strategies to Nurture and Convert New-to-Medicare Consumers
This webinar recording offers insights into innovative ways to engage new Medicare enrollees. Learn strategies to simplify plan comparisons and improve communication to meet the needs of this audience.
8. Co-Brand Partnerships: 2024 AEP Creative Review and Enrollment Results
Co-branding continues to be a powerful tool for enhancing marketing efforts. This feature examines successful partnerships from the 2024 AEP and shares tips for creating strategic collaborations.
9. Lawsuits Against CMS Likely to Disrupt Already Chaotic Upcoming AEP Season
An overview of the summertime lawsuits against the Centers for Medicare & Medicaid Services (CMS) and their potential implications for healthcare marketing. This blog summarized the situation and provided takeaways on the potential of regulatory changes to impact the industry.
10. Google Search Updates and What They Mean for Healthcare Marketer’s SEO and Content Marketing
Google made several key updates in 2024, reinforcing the importance of high-quality, authoritative content while penalizing low-quality AI-generated material. This article breaks down what these changes mean for healthcare marketers and how to refine SEO strategies to maintain visibility.
Which of these topics resonated most with you?
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