Our agency was founded about 2 seconds ago. Media Logic was born the moment this page loaded. Reborn, really.

We’ve been doing this for 30+ years, and we have unmatched expertise and proven successes. But we approach each client and every project with fresh energy. New ideas. A desire to constantly do better.

We specialize in your business:

  • financial services,
  • healthcare
  • and technology marketing.

Specialization delivers a powerful advantage. Knowledge is invaluable. It means we speak your language, we “get it” quickly, we begin immediately and we bring proven, successful strategies to bear your toughest marketing challenges.

From co-brand, product and card marketing for the nation’s largest financial services firms…to helping health plans and hospitals drive leads and foster consumer connections…to powering a wide range of high-tech companies with stronger brands and smarter marketing. It’s about giving you the edge you need to compete and win.

Strategic concepts. Bold design. Watch a video overview of our work and clients.

Emerging Media Team

Our Emerging Media Team investigates the latest digital, experiential and other marketing trends and technology to help our clients know how and when to implement the best solutions.

Fully-integrated marketing, at your service.

Branding. Demand generation. Customer retention. If it can drive your business, increase customer affinity, improve employee education and motivation, or simply make your brand stronger…we do it. And we do it well.

Strategy & Planning

  • Research & Analysis
  • Audience ID & Segmentation
  • Competitive/Creative Audits
  • Positioning
  • Marketing Plans
  • ROI Forecasting

Branding

  • Research
  • Positioning
  • Naming
  • Visual Identity & Style Guides
  • Rollout

Creative & Design

  • Digital
  • Broadcast/Video
  • Out-of-Home (OOH)
  • Direct
  • Print/Collateral
  • Tradeshow/Experiential

Integrated Marketing

  • Audience ID & Segmentation
  • Planning ➞ Execution
  • Owned, Paid & Earned
  • Reporting & Analysis

Direct Marketing

  • Audience ID & Segmentation
  • List Acquisition
  • Planning ➞ Execution
  • Reporting & Analysis

Digital & Interactive

  • Website/Mobile/App Development
  • Video (Explainer/Educational)
  • Paid Social Media
  • Content Marketing
  • SEO
  • Paid Search
  • Digital Display

Content Marketing & Social Media

Promotions

  • Planning
  • Campaign Strategy
  • Creative Development
  • Execution
  • Tradeshow/Experiential

Media

  • Research
  • Planning
  • Negotiating/Buying
  • Implementation
  • Auditing
  • Reporting & Analysis

Data & Marketing Analytics

  • Audience ID & Segmentation
  • Predictive Modeling
  • ROI Forecasting
  • Campaign Reporting & Analysis

DataSnap

Our proprietary DataSnap visualization tool gives our clients and our team a real-time view of key marketing metrics, which enables us to make necessary adjustments and maximize ROI. DataSnap dashboards are customized for each client and campaign.

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

See our latest posts.

A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.

Pay-by-Bank: Consumer Perspective on Marcom Best Practices

Pay-by-Bank: Consumer Perspective on Marcom Best Practices

With Walmart’s recent introduction of its “Pay-by-Bank” program designed to bypass payment networks and merchant fees, a new open banking alternative may be poised to take off in the U.S., despite lagging well-behind the global use trends. 

Bank of America Branch Optimization

Bank of America Branch Optimization

As we noted in our blog last year, JPMorgan Chase (JPMC) – the largest U.S. bank by several measures – continues to invest in physical locations as part of its winning strategy to serve customer segments, cross-sell multiple products to Chase households and source new deposits. In sync with JPMC, many banks and credit unions […]