Charting the Course for a New Generation
Sometimes, working with a new client makes you smile. Sometimes, it’s a challenge. And sometimes, it causes you to question the very notion of what you do for a living.
Wait! I don’t mean it like THAT.
It’s just that when I started to do research for our new client KO Sailing, I kept coming across all these gorgeous photos of sleek boats streaking across the water with the sun at their backs. And well… my laptop, my desk, and my office all suddenly started to feel more than a little bit suffocating.
You see, KO Sailing is the largest small boat dealer on the Gulf Coast. They help equip performance racers with everything from boats and sails, to gear, apparel and more. And with a new owner and president at the helm, they’ve been looking to make a bold statement with a new brand.
But building a brand is about more than just making a splash. You have to tap into the passion that drives the company in the first place. And for owner Mark McNamara, that’s youth performance racing. He knows the sport. He’s lived the lifestyle. And now he’s ready to help a whole new generation discover the thrill of taking to the water.
The new look, tone, and feel are just the beginning of what we’ve got in store for KO Sailing. And everything we do will be infused with the life and energy that are readily apparent in any conversation you have with Mark. His company is charting a whole new course, and they’re already miles ahead of the competition.
Now, if you don’t mind, I’m going to go see if I can expense something like this for my office.
You know… for inspiration.
Watch as Senior Art Director Ivan talks through the KO Sailing transformation.
