We’ve been doing this for 40+ years, and we have unmatched expertise and proven successes. But we approach each client and every project with fresh energy. New ideas. A desire to constantly do better.
We specialize in your business:
Specialization delivers a powerful advantage. Knowledge is invaluable. It means we speak your language, we “get it” quickly, we begin immediately and we bring proven, successful strategies to bear your toughest marketing challenges.
From co-brand, product and card marketing for the nation’s largest financial services firms…to helping health plans and hospitals drive leads and foster consumer connections…to powering a wide range of high-tech and B2B companies with stronger brands and smarter marketing. It’s about giving you the edge you need to compete and win.
Media Optimization Team
Our Media Optimization Team investigates the latest digital, experiential and other marketing trends and technology to help our clients know how and when to implement the best solutions.
Branding. Demand generation. Customer retention. If it can drive your business, increase customer affinity, improve employee education and motivation, or simply make your brand stronger…we do it. And we do it well.
Strategy & Planning
Branding
Creative & Design
Integrated Marketing
Direct Marketing
Digital & Interactive
Content Marketing & Social Media
Promotions
Media
Data & Marketing Analytics
DataSnap
Our proprietary DataSnap visualization tool gives our clients and our team a real-time view of key marketing metrics, which enables us to make necessary adjustments and maximize ROI. DataSnap dashboards are customized for each client and campaign.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
The rapid growth of the dually eligible population presents a huge opportunity for managed care organizations and health insurers with Medicare Advantage experience. Download our D-SNP Marketing tip sheet to get more insights into this quickly changing demographic.
CMS recently released Medicare Advantage enrollment data following the 2025 AEP. While 2024 AEP still felt like part of the MA expansion era, albeit a slower one, 2025 AEP shows a real pivot. This wasn't just another "mixed bag" year. It was the clearest sign yet that the period of rapid growth is behind us. Here's a look at the five biggest takeaways from our 2025 AEP analysis.
Direct mail has re-emerged as a prominent player in bank marketing strategies, a trend which has been labeled with terms such as resurgence, renaissance or simply counterintuitive. While many marketers may be surprised by this trend, Media Logic has consistently recognized and championed direct mail for its enduring power and effectiveness. We have continuously highlighted […]