We’ve been doing this for 40+ years, and we have unmatched expertise and proven successes. But we approach each client and every project with fresh energy. New ideas. A desire to constantly do better.
We specialize in your business:
Specialization delivers a powerful advantage. Knowledge is invaluable. It means we speak your language, we “get it” quickly, we begin immediately and we bring proven, successful strategies to bear your toughest marketing challenges.
From co-brand, product and card marketing for the nation’s largest financial services firms…to helping health plans and hospitals drive leads and foster consumer connections…to powering a wide range of high-tech and B2B companies with stronger brands and smarter marketing. It’s about giving you the edge you need to compete and win.
Media Optimization Team
Our Media Optimization Team investigates the latest digital, experiential and other marketing trends and technology to help our clients know how and when to implement the best solutions.
Branding. Demand generation. Customer retention. If it can drive your business, increase customer affinity, improve employee education and motivation, or simply make your brand stronger…we do it. And we do it well.
Strategy & Planning
Branding
Creative & Design
Integrated Marketing
Direct Marketing
Digital & Interactive
Content Marketing & Social Media
Promotions
Media
Data & Marketing Analytics
DataSnap
Our proprietary DataSnap visualization tool gives our clients and our team a real-time view of key marketing metrics, which enables us to make necessary adjustments and maximize ROI. DataSnap dashboards are customized for each client and campaign.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Community banks and credit unions are gaining momentum in the credit card issuing space. One critical strategy for maximizing the value of new cardholders is early month on book (EMOB) engagement. Media Logic's card marketing experts outline the truths, consequences and best practices you should know in our newest EMOB tip sheet.
Our latest infographic shows why EMOB marketing works. Let it inspire and motivate you to push five key activities with cardholders in their first 90 days!
Despite market challenges, co-brand credit cards are poised for significant growth through 2030. With only 25% of U.S. consumers currently holding co-brand cards (versus 69% with general-purpose cards), issuers face substantial acquisition opportunities. Strategic targeting of underrepresented segments—particularly higher-income consumers and younger demographics—presents immediate growth potential. Find out how forward-thinking issuers will leverage data-driven personalization, fintech partnerships, and innovative payment flexibility to differentiate their offerings in this dynamic, competitive landscape.