Throughout 2009, professionals on both the client and agency side have been scrambling to make sense of a new marketing reality – tighter budgets, mobile computing, empowered consumers – and get their heads around its implications relative to strategy, creative, media and budgets.
A few of the answers are coming into focus.
In this whitepaper, “Conversation-Centric Marketing: Making Sense of the New Social Order,” Media Logic cuts through the confusion to present a new model for marketing. We outline the radical changes that have occurred in traditional client-agency-customer hierarchies; suggest a framework to help guide strategy and integrate traditional and social media; and offer a concise list of suggestions for how the client/agency relationship must evolve in order to take full advantage of the opportunities presented.
Media Logic welcomes all comments.