Fortitech, a worldwide company based in Schenectady, New York, has focused sales and manufacturing on the global marketplace for years. And working with the Fortitech Team, Media Logic has made certain that Fortitech’s advertising and content marketing (everything from white papers to videos to blog posts) support those efforts.
Not every marketing agency has the opportunity to be part of team that builds a global brand, and what’s exciting to us is that awareness of the Fortitech name in localized regions around the world now often precedes a formal introduction to a Fortitech representative — which makes that first meeting a lot warmer and often more productive toward sales.
In fact, the company’s global sales growth attests to its strong international brand presence. As reported today in The Business Review, “By the end of this year, the majority of business at Fortitech Inc. will come from outside North America.” Congrats to Fortitech’s team members who, quite literally, criss-cross the map!