Cornell CCE Celebration: An Opportunity to Impact the Conversation

We’ve been having a great time working with one of our newest clients, Cornell Cooperative Extension, to help it prepare for its 100th anniversary celebration in 2011. Our partnership with CCE started with the development of a theme and messaging to excite internal audiences and the community at large about Cooperative Extension’s future priorities. Since then, we have launched a microsite, which will help lead the anniversary celebration. 

The microsite, built on CMS technology, will allow the client to easily update content and keep the site fresh throughout the centennial year, as well as highlight new projects at the individual local extension offices. But perhaps more importantly, it will provide a way to engage and converse with the broad range of CCE’s constituents. The microsite allows constituents to add their own cooperative extension “stories and memories” to the site. Furthermore, all content will be “sharable” across social media platforms such as Facebook, Twitter and YouTube.