Fans Cast Over 183,000 Votes in Cabela’s Ultimate Outdoor Team Challenge

• Author: , Sr. Account Director

Earlier this year we told you about Cabela’s big splash for 2012: find the Ultimate Outdoor Team. With the high stakes of a 10-day hunting and fishing trip for two in New Zealand, we had high hopes it would grab the interests of a wide range of customers…And did it ever!

With 1,114 entries and 183,227 votes cast, the response from fans was overwhelming. And the types of teams ran the gamut: husbands and wives, fathers and daughters, grandfathers and grandsons and long-time hunting and fishing buddies all made the case that they were the Ultimate Outdoor Team.

In the end, there could be only one winning team. Ruth and Louis Cusack received enough votes to make the top ten and were then selected as the winners by a panel of judges that included members of Cabela’s Pro-Staff. Next year, they’ll be hunting in New Zealand, and the trip will be filmed for an episode of Cabela’s Ultimate Outdoor TV.

Just looking at the top ten finalists you can see the passion for the outdoors that Cabela’s customers have. They love to share their interests, stories and adventures — big and small. Social promotions like this one give them great reasons to do just that.