FYE – Independence Week’s Big Facebook Winner
Two big promos drive FYEGUY. Famous Footwear, Justice and BJ’s buy likers with discounts. And Walmart breaks 7 million by simply wishing America a Happy Birthday.
FYEGUY grew a remarkable 20.5%, easily winning the title of Fastest Growing Facebook Retailer for the week ending July 4. This huge gain was propelled by two wildly popular promotions: its Lollapalooza VIP trip for two contest and its Children of Bodom guitar giveaway.
Famous Footwear grew 3.1%, buying likers with a Facebook exclusive 20% off coupon. Justice was up 2.25% promoting a no coupon required 40% discount. And BJ’s Wholesale Club grew 2.1% on the strength of a like-and-get offer for 60-day trial memberships.
Rounding out the top 10: PacSun and Kohl’s joined FYE on the repeat list, joined this week by Home Depot, Land’s End, Walmart (with this week’s highest raw number gain: +183,836) and Bed Bath and Beyond, brands who all tapped the Spirit of ’76 to grow at a 2% or better rate.
