All combined, the Jackass films produced by Johnny Knoxville and the gang have grossed more than $300 million worldwide. So with Jackass 3D (the most successful of the three pics) prepping for release on Blu-ray and DVD, Paramount and FYE turned to Media Logic to help them make a big, muddy, disgusting splash.
Leveraging exclusive content from the DVD (hosted on FYE’s “fyeguy” Facebook page), contesting and targeted Facebook advertising – as well as fyeguy’s regular Twitter and Facebook streams – we helped to build momentum for the release.
Then, when the DVD actually dropped, we followed that up with an additional Foursquare promotion that closed the loop – driving customers directly to FYE stores nationwide.