Listen Before You Talk

In the new world of conversation-centric marketing, it is certain that you have to think differently about ways to reach prospective (and current) customers. Their “media” habits have changed – people communicate in ways that didn’t even exist 5 years ago. Now, before you start hiring bloggers and pouring content into a Facebook fan page, first make sure you do some mining and listening to the conversations to determine how best to proceed. There are some great tools and resources available that can help you find out what is being said and who is saying it. And if people are talking about your company – you should know about it. You may be surprised at what you learn. The information you gather may give you great insight into how people feel about your company as well as how you stack up against your competition. If you want to talk about mining and listening tools, send me an email (sgunther@mlinc.com).