Our recent MarketingProfs article entitled, “Marketing Destination: Online Community – How to Survive and Thrive” co-authored by Media Logic EVP/ECD Ronald Ladoucer and conversation manager, Melissa Fiorenza, explored what it takes to develop and maintain a vibrant online community.
In this follow-up discussion, the authors discuss why professional management is critical to a vibrant online community and how conversation managers utilize a unique set of marketing skills and tools to keep their client communities active and engaged.