Media Logic and J.P. Morgan Create Luxury Brand Experience
J.P. Morgan offers two credit cards specially created with the unique needs of the affluent/high-net-worth customer in mind. Both the J.P. Morgan Select and J.P. Morgan Palladium cards offer rich rewards, travel privileges, purchase protection, financial flexibility and superior customer service. Interestingly, the J.P. Morgan Palladium card is crafted from the rare Palladium metal – a symbolic representation of the exclusive benefits and privileges accorded to card members.
J.P. Morgan has taken advantage of Media Logic’s Luxury and Financial Services segment expertise while keeping the agency’s creative, design, production and interactive teams busy developing customer communications that are not only impactful but elevated in taste and tone, according to the expectations of this distinct audience.
Through these efforts, Media Logic has supported the creation of a true cross-channel luxury brand experience that has become unmistakably identifiable for J.P. Morgan card members.
