Media Logic Design Capabilities Help Rewards Program Fulfill Brand Promise
The Ritz-Carlton and J.P.Morgan Chase have partnered to launch a new rewards credit card that offers the hotel brand’s loyalists even more of what they love.
The card, which serves as an extension of The Ritz Carlton’s existing rewards program, more than delivers on “Access to the Extraordinary” — the reward program’s foundation and tagline. With complimentary stays and upgrades, access to travel perks and adventures, J.P.Morgan’s exceptional concierge service and more, any expectation one might have about a credit card baring The Ritz-Carlton name and iconic Lion & Crown is exceeded.
To support the launch of the product, Media Logic collaborated with J.P. Morgan and the Marriott Rewards group to develop acquisition and customer marketing materials that not only align with the higher level of experience and service the affluent target audience has come to expect, but also evoke the brand promise of extraordinary.
