Media Logic’s Retail Social Juice Index Grows by 70 Brands, Including eBay, DKNY and Zappos
We’ve just added 70 brands — including eBay, DKNY and Zappos — to our popular Retail Social Juice Index, bringing the total number of national retailers we are scoring to almost 500.
Media Logic’s Retail Social Juice Index captures and analyzes Facebook and Twitter data every day for each of the brands it tracks and distills the data into a single, useful number. This single number provides a daily snapshot of both the effectiveness of individual promotions and the general level of social enthusiasm among the measured brands.
By tracking spikes in engagement through the Index’s “Brand on the Move” feature, Media Logic makes it easy for retailers to uncover, adopt and apply Facebook and Twitter best practices. Through the “Company Watch” feature, retailers can measure their individual success against their sector’s average and up to five additional brands of their choosing. Media Logic also knows from our tracking data that a few savvy retailers have discovered how to dig into the Index and uncover additional levels of insight. Trending retail concepts and innovative social business strategies can be divined by tracking those brands that consistently score at the 150-level or higher.
But there is no reason to work so hard to gain this higher level of insight.
For qualified businesses, Media Logic offers a free social marketing assessment, a comprehensive, custom report that outlines opportunities for your brand in a social world. Brands including Bath & Body Works, HauteLook and Southwest Airlines have found Media Logic’s assessments to be of “incredible and surprising value.” And the only investment is about an hour your time. Contact us today.
The addition of 70 brands is the first of several enhancements in the works, and the utility of the Index continues to expand, even into the B2B sector, as suppliers and service providers begin to see how engagement scores might help them prioritize their outreach and business development efforts.
