It’s really a brilliant idea: Pitch a ridiculously cool prize and have your entrants not just ‘share’ it, but spread the word socially day in and day out as a means to keep their entries alive. Essentially, they do your job for you, Survivor-style.
In a nutshell, that’s how the MLB Fan Cave has shaped its award-winning challenge. From a pool of 22,000 self-proclaimed baseball addicts, MLB selected nine “cave dwellers” to live, breathe and watch baseball in the MLB Fan Cave this season. That means they upped and quit their jobs and moved to New York City. One of them, Shaun Kippins, is from Latham, NY—just around the corner from Media Logic’s office. (He’s awesome).
Decked out with a 10-foot tube slide, 45 big-screen televisions, a Dirt Bar made up of authentic ballpark dirt and much more, the MLB Fan Cave must be like heaven to Shaun and these guys. Plus, they receive special guests all the time—The Fray, Daughtry, MLB All-Stars to name a few. It’s a season they’ll never forget, where they’re treated like kings and queens and doing what they love.
The dwellers have a long way to go, and we’ll be watching! See the goings-on at the Cave here. And, of course, root…root root for Shaun!