In contrast to recent findings from Socialbakers as reported in Econsultancy’s Socialbakers reveals Sunday is the most engaging day on Facebook for FMCGs, Media Logic’s Retail Social Juice Index (RSJI) shows Sunday to be the day of lowest social engagement for retailers.
This chart reflects fluctuations in the RSJI average over 120 days. Those valleys? Nearly all of them are Sundays. The most recent dip (all the way to the right, a record low RSJI average of 39) was Easter.
Week after week, the RSJI shows the same pattern: a build-up of engagement (#socialjuice) during the week, beginning Monday, and then a falling off over the weekend, with the deepest dips in social engagement happening on Sundays.