Romancing the Tone, or “Let’s Talk About Brand Tweets”
Brands, hear me loud and clear: The 140-character limit is no excuse for lack of romance. Want to whisper tweet-nothings in my ear all day? You’re going to need some finesse.
Here are a some brands whose Twitter streams seduce me into clicking links (reliably!) even though I know there are “just” product pages waiting for me on the other side. And you know, what? I’m also a customer.
Also this week from @modcloth:
- “That showstopping piece that makes everyone “Wowza!” – it’s on sale today. http://bit.ly/wK6dIV“
- “Tempted by seamed stockings, but don’t know what to wear with them? Unleash your inner pin-up! http://bit.ly/y8GcBe“
- “If you have a retro siren inside you, these lacy, vintage-inspired lovelies should be under your frocks. http://bit.ly/Aci3RR“
- “Having a hard time revving your strut engine? That means it’s time for sassy new shoes. http://bit.ly/A7u8bh“
Also this week from @etsy:
- “Just a reminder that you literally light up my world http://bit.ly/w7QJXc“
- “I want to drink from this mug every day http://bit.ly/x4GSpD“
- “Love can sweep you off your feet. http://bit.ly/ykcLeT #EtsyXO“
Also this week from @threadless:
- “Every Time a Cat Cleans Itself, It Is Worshiping the Dark Lord. http://bit.ly/w3lRoj“
- “Aliens Gave My Cat A Beard! (and other fantastic tees reprinted today!) http://bit.ly/ACOMlq“
- “Modern (Zombie) Family! http://bit.ly/zV8U2Q“
I suspect I’m not the only gal who likes a quirky sense of humor! And who doesn’t want some sass in her strut or to be swept off her feet? Fun, right? Sadly, not all Twitter pick-up lines are created equal. Though lots of tweets have similar jobs — announce a sale, move items in-stock or suggest a product a customer might like — notice how these ho-hum examples* compare and decide for yourself which brand you’d be going home with:
- 2/14: “Love at first sight! [hyperlink]” / (Maybe. But do you even know me at all?)
- 2/14: “I posted a new photo to Facebook: [hyperlink]” / (Creep.)
- 2/13: “Need some lunchtime reading? We have a huge sales on clearance items. [hyperlink]” / (Browsing product descriptions sounds tedious. Come here often?)
- 2/13: “[hyperlink]” / (The dreaded stand-alone link. Just what, exactly, am I agreeing to?)
*The Twitter Protection Program asked us to remove names/links to maintain brand privacy. But seriously — if these offending tweets sound like you, enter couples’ therapy with your customers right away. (Or call us for a free social marketing assessment.)
