Social Media Anxiety

A recent article on ZDNet.com by Caroline Dangson, a research analyst covering social media with IDC’s Digital Marketplace, offers an interesting perspective on what she calls “organizational social anxiety” – the fear of participating in social media. At Media Logic, we too have discovered that companies are not participating for many of the same reasons: lack of understanding, control and trust. Knowing that organizations need to be where their customers already are, we have developed Zeitgeist & Coffee to help organizations discover social media without the social anxiety.

A few highlights from Caroline’s article:

1. “The social media movement is disruptive because it challenges traditional power structures – no one person gets credit; no one person has power. Executives who do not understand what social can do for their business only see that it forces them to give up control and power.” Z&C gives a company the control it needs over social media and harnesses the power of the channel.

2. “According to a mini poll conducted by IDC’s Software Business Solutions Group this past January, 51% of total respondents said employees at their company use social networking services for business. Two-thirds of those who are using social networking for business do so through self-directed, not corporate, initiative.” Employees are going to be out there using Twitter, Facebook, LinkedIn and other social media platforms. Z&C lets a company capture that enthusiasm and stream it into an orchestrated effort that’s “on-brand”.

3. “Corporate culture has everything to do with adoption of social media… This culture is about control and creates a workplace of silos. This type of environment is not set up to be social and the silos are barriers to worker productivity.” Media Logic’s Z&C can change that. It encourages collaboration, openness and inspires new ideas.

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Interested in learning more about Zeitgeist & Coffee? Request a live demo now.

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