As a society, we are constantly adopting new language and ways of communicating. Social media, for example, has become a major influence not only on our vocabularies but also on the way we communicate: status updates, Likes, ‘friending,’ tweets and pins. As noted by The NYTimes.com recently, the terminology has worked its way into the everyday conversations of people of all ages around the world – and marketers have been quick to take notice.
In “Ads That Speak the Language of Social Media,” Stuart Elliott writes that some of the world’s top brands – from paper companies to car manufactures, cosmetic brands and more – are beginning to gravitate toward the use of social media language more and more in their product pitches. For instance, the article discusses the increasing popularity and use of social media jargon in ad campaigns for brands such as Toyota Venza, Chinet, Sephora, Snickers, Domtar Corporation, and more. In one, a Generation Y daughter waits for her adventure-seeking parents (in their Toyota Venza, of course) to accept her Facebook friend request. And a “Paper Because”-themed campaign reminds social media-crazed consumers of the value in using actual paper. References to (and language from) social media in more traditional media – like print and television – have become all the rage with many top brands and agencies.
What can we take away from social media’s starring new role in traditional advertising? The world is only getting more social… and marketing campaigns will continue to adapt and work it to their advantage. Whether you are plugged into the latest social media trends 24/7 or, like the parents spoofed in Toyota’s Venza campaign only have 19 Facebook friends, social media likely plays a part your day-to-day life. We don’t think that’s changing anytime soon.
Read the full NYTimes.com article here: http://nyti.ms/10CVqby
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