Social Media… Super Juice for SEO

As marketers, we all know how crucial and technical search engine optimization can be (Oh, to dream of knowing the Google algorithms). Optimizing your content has, in the past, involved everything from technical SEO code tactics and paid keyword referrals, to paid search and link popularity campaigns. However, one of the most effective, organic and relatively new methods for optimizing or juicing your SEO content is through leveraging social media tactics.

There are significant benefits to combining search engine optimization and social media tactics — ranging from increased social network discovery (via search) to the ability to attract links (via sharing).

Making the most of combining SEO insights with social media tactics can be accomplished by…

Identifying and understanding your audience
Defining your objectives and keywords
Defining goals and optimization rules
Creating a tactical social media mix
Measuring and refining

By involving SEO insight within a dynamic tactical mix of social media campaigns, marketers can amplify their search engine optimization and extend the value of their investment. Well-optimized, dynamic social media content that is designed around the conversation can attract new prospects through search. Content that is distributed through social networks and bookmarking channels can bring the  links of relevant content  back to a company’s website, directly or indirectly. In the end, marketers  realize traffic volume benefits from optimized content long after a campaign has ended.