Getting In the Ring With the WWE
Media Logic recently teamed up with F.Y.E. and Vivendi Entertainment on a project that really tested our ability to move fast… and think even faster.
Under a deadline of less than 48 hours, we concepted, developed and executed a regionally focused promotion for the WWE in support of their flagship event: Wrestlemania XVII.
To help amp up the excitement and get people engaged, we put together a ticket giveaway that capitalized on wrestling fans’ own passion for the event as a way to spread the message. We also took advantage of some cleverly targeted Facebook ads to help get the word out – limiting exposure to only the most influential members of the community.
The question was whether the tight timeframe would impact the ability to create a groundswell. Within 24 hours we had our answer. Response was great. People were excited. The client was impressed. And one very happy contest winner was on his way to the biggest night in professional wrestling.
