Standing (and Singing) Out in a Crowd

It’s a massive understatement to say that marketing at trade shows is a constant battle for attention. Simply being heard over the din of the crowd is challenge enough. Harder still is getting a clear, effective message to cut through the clutter.

So, in an enormous convention hall packed with the world’s largest manufacturers of foods and beverages, how did Fortitech command an audience?

With a little bit of child’s play.

Using the power of Social Juice Promotions^sm Media Logic helped Fortitech (a maker of nutrient premixes) create a big splash at a leading national event – and capitalize on a new trend toward fortified products for children.

Using a unique “Camp Fortitech” theme, attention-grabbing graphics and a roving troupe of children chanting camp songs with nutrition-packed lyrics, the promotion helped to build awareness of this emerging product genre. The promotion created valuable buzz for the Fortitech brand and, most importantly, drove prospects to the Fortitech booth where they sampled nutritious, kid-friendly food samples (like fortified ice cream) and discussed solutions for their fortification needs.

Media Logic designed, developed and coordinated it all – even hiring and training the happy campers.

It all combined to create an event at the event, making Fortitech the social star of the show.

Tags: event marketing, Fortitech, integrated strategy, Social Promotions, trade shows