The Importance of an Early Month on Book (EMOB) Strategy
Our latest infographic shows why EMOB marketing works. Let it inspire and motivate you to push five key activities with cardholders in their first 90 days!
Why FIs Should Tap Their Teams for TikToks, Reels and Other Social Video
Short, vertical videos are a staple on social media, with most platforms having (or rolling out) vertical video feeds. The good news is that you already have what you need to produce this compelling content. These tips -- along with examples from banks and credit unions -- can help you get started with this compelling medium.
Are Debit Cards for Kids and Teens Useful Teachers of Financial Education?
Several top FIs and fintechs are offering kids and teens debit card products and pitching them as fertile learning grounds for financial education. We explored content marketing from a few key players to see how these financial brands are supporting their claims about financial literacy gains.
FNBO’s Financial Education Videos for Millennials and GenZ Promise “Nothing to Sell”
As First National Bank of Omaha demonstrates through its Dollar Belles and Dollar Bills YouTube series, providing quality financial education content can build authority and trust with younger consumers.
This Umpqua Blog Post Knows Its Brand *and* Its Audience
If you’re not using blog posts to meet your customers’ needs in a way that’s unique to your brand, you’re missing an opportunity. See how one example of financial education content from Umpqua gets it right.
Are Your FI’s Virtual Events Worth Customers’ Screen Time?
This advice pulls no punches. Click for virtual event best practices, plus examples from banks and credit unions!
FNBO Taps Facebook Groups for “Cashology” Financial Education Hub
FNBO’s Cashology is part content marketing strategy (with a designated section on the bank’s blog) and part online community (with a dedicated Facebook Group), with the latter adding a key engagement component.
Using Podcasts to Engage Bank and Credit Union Customers
Our list of over 20 active financial services podcasts, plus considerations for banks and credit unions that want to use the extremely popular medium to engage customers and prospects.
Ally Bank Monopoly Campaign Makes a “Play” for Customer Engagement With Financial Education
Creative financial education campaigns like this not only show that FIs can push beyond what they’d consider traditional marketing but also make a good case for it being necessary in order to cut through the noise and get consumers engaged with the brand.
You Don’t Have to Be a Big Bank to “Chase” This Video Strategy
See why financial brands are incorporating video into their content strategies and get recent examples of social media videos from Chase that demonstrate how the approach to social content can be adopted by banks and credit unions of any size.