Media Logic Launches Its Retail Social Juice Index (and I Find an Addictive New Distraction at Work)
It’s that time of year again …
When the living room becomes the war room, cluttered with the torn-through flyers of retailers hoping to entice you with Black Friday offerings. Laptop screens flicker, displaying new, NEVER-THIS-LOW deals for Cyber Monday’s upcoming online rush.
There’s no denying the importance the fourth quarter to retailers – the “final push” to a profitable fiscal year.
Just in time for this kickoff to the holiday shopping season, Media Logic introduces the Retail Social Juice Index (RSJI) — a revolutionary new tool optimized for retailers seeking a simple metric of the level of social engagement between themselves and their customers.