Celebrating the Power of Social Media at Foursquare Day
Back in January, I wrote my first App Spotlight blog post here on Logical Juice, about Foursquare. Since then it has become one of the most popular apps available across all mobile platforms, and is now only days away from hitting the 1 million registered users mark. The popularity of the app gave rise to last week’s first annual Foursquare Day, the first globally recognized grass-roots celebration of the power of social media... And I was lucky enough to have received an invitation to join in the festivities.
By now, I’m sure you’ve heard all the “buzz” about Google’s latest announcement. Buzz is Google’s (late) entry into the oversaturated social networking game, predominately ruled by Twitter and Facebook. Buzz is built into Gmail, so once you’re logged into your account, you’re automatically connected to all of your contacts that you email/chat with. You’re then able to post and share your status updates either publicly or privately, check in to a location, and share photos and videos. Basically, Google wants you to think it’s streamlined what all the other social networks (you’re already using) do into one simple and familiar interface.
However, I’m still not convinced.
At Media Logic, we decided it would be a good idea to begin offering overviews of mobile apps that interest us. These apps may have marketing implications, or they may just be cool, fun apps that grabbed our attention. For our first app review, we’ll be talking about Foursquare.