How to boost the “B2C” in B2B2C Healthcare Marketing
Historically, many digital health companies leaned into B2C2B marketing as their go-to-market strategy. The go-to-market strategy of B2C2B companies is to first build a strong end-consumer base, a logical way to develop the credibility and brand value needed to sell into payers, providers and enterprises for larger scale growth. But 34% of these B2C2B companies eventually evolve their model from B2C2B to B2B2C. Here are some strategies to help engage healthcare consumers and create a win-win for your B2B partner and your bottom line.