Whether grabbing a soda at the vending machine, paying for a rapid pickup order from within the Panera app or making a point of purchase transaction at a local Staples store, the default card is the easiest – and most often chosen – payment method. But issuers aren’t targeting this issue.
Last weekend, a small movie, financed for about $13 million and headlined by a comedian you likely aren’t that familiar with, took the number one spot at the box office, grossing more than $33 million in its opening weekend. How?
With a new owner and president at its helm, KO Sailing - the largest small boat dealer on the Gulf Coast - turns to Media Logic to make a bold statement with a new brand. Read the full article and watch as Senior Art Director Ivan talks through the KO Sailing transformation.
After a few rounds of invite begging, invite suspension, resumed invite begging and finally invite reception, I have joined the excited wash of Google+ adoptees. I’m building circles and linking in my Picasa photos and other assorted Googleware like a good Google-ite should. But once I got through with the initial stages of the experience –“It’s shiny! It’s new! Must. Click. Everything!” – the resounding feeling I was left with was mostly … now what? Most of my “friends” (beyond the early adopters and the thinkgeek.com set) aren’t yet on Google+ so it’s hard to get a grasp on how rich the experience will be. It’s got a nice, clean look, and feels fairly intuitive, but will it really be able to unseat the mighty Zuckerberg?
Media Logic recently teamed up with F.Y.E. and Vivendi Entertainment on a project that really tested our ability to move fast… and think even faster. Under a deadline of less than 48 hours, we concepted, developed and executed a regionally focused promotion for the WWE in support of their flagship event: Wrestlemania XVII.
All combined, the Jackass films produced by Johnny Knoxville and the gang have grossed more than $300 million worldwide. So with Jackass 3D (the most successful of the three pics) prepping for release on Blu-ray and DVD, Paramount and FYE turned to Media Logic to help them make a big, muddy, disgusting splash.
Leveraging exclusive content from the DVD (hosted on FYE’s “fyeguy” Facebook page), contesting and targeted facebook advertising – as well as fyeguy’s regular twitter and Facebook streams – we helped to build momentum for the release.
Then, when the DVD actually dropped, we followed that up with an additional foursquare promotion that closed the loop – driving customers directly to FYE stores nationwide.
A few weeks ago, Coca-Cola uploaded an interesting experiment to YouTube entitled “Happiness Machine.” It’s completely contrived, gimmicky and appears to be nothing more than a blatant attempt to create something (ugh… I hate to even say the word) “viral.”
But here’s the twist… it worked.
Through supporting tweets, Facebook posts and rampant word-of-mouth on the web, this video has attracted well over a million views in just a few weeks. But even more than that, it’s gotten people talking about the brand in a positive way.
“That just? made my day”
“If only all coca cola vending machines were like this one. I love coca cola”
“I was actually clapping during this commercial. ? <3”
So why has Coke succeeded where others have failed? Why are people reacting so strongly in favor of the same type of manufactured event that has been met with disdain so many times before?
This past December, we sent out a press release introducing the Media Logic Holiday “Card” as “the perfect social season’s greeting.” Looking back on it a month later, that sentiment seems to have been particularly apt. Not only was the whole project fun and entertaining for us to conceive and execute, but it also proved to be a really good example of something we’ve been talking a lot about – that thinking and acting social can generate real conversation and results. “Joyful Noise” generated a huge spike in online activity. Within two days, our Facebook page views jumped over 300%. And traffic to Media Logic’s website surged as well. People were not only enjoying the card itself, but also sticking around to learn more about the company that created it. Then, the second wave came.
Geeks become Gleeks in Yale’s latest recruitment video...
A yuletide tale of the power of social media - an unsuspecting Rage Against the Machine overcomes the mighty X-Factor machine to nab the UK’s coveted “Christmas #1” through a highly-targeted, well-timed social media campaign.