Marketing teams may take on tracking and measurement with the best of intentions, but too often they find themselves with missing or inactionable data. The key is to have conversations early to ensure the team is aligned on a process for capturing and interpreting relevant data. Check out our detailed best practices for tracking and reporting healthcare marketing analytics.
Understanding the characteristics and needs of the dual-eligible population is crucial for developing effective marketing strategies for D-SNPs. Market-specific data reveals nuances and variations in demographic, socioeconomic and health characteristics, which can be helpful for tailoring outreach and engagement strategies. Here are interesting demographic data and some marketing considerations based on these findings.
2024 is sure to be a busy year in the Medicare market, and there is likely to be more noise competing for the limited attention of healthcare consumers. The major disruptions fall into two categories: regulatory changes and market forces. With these anticipated challenges, it is crucial that marketers plan ahead in order to meet their annual goals. Here are the major events on our radar and how payers can work around them.
The RISE Medicare Marketing and Sales Summit is an annual event bringing together a mix of health plan marketers, salespeople, agents, brokers, field marketing organizations, marketing agencies, technology partners and third-party benefit and service vendors. The following are eight topics that continued bubbling up in conversations and sessions among this diverse set of attendees.
Media Logic is committed to being at the forefront of Medicare marketing best practices, and that means continually building, adapting and deepening our expertise to bring the most value to our clients. Vital to that process are our annual Healthcare Summits, two days of cross-team collaboration to focus in on planning for the Annual Election Period (AEP) and New to Medicare (NTM) marketing.
Over the past few years, Medicare Advantage has enjoyed a surge in enrollment — surpassing Original Medicare enrollment — and currently commands nearly half of Medicare beneficiaries. Considering these trends, we took a closer look at the 2023 Annual Enrollment Period to inform creative decisions as we plan for the 2024 season.
Considering the tech savviness of today's senior population, it's no surprise that digital marketing took center stage during the 2023 Annual Election Period (AEP). We recently sat down with Media Logic's Angela Chiuchiolo, Director of Digital Strategy, and Josh Martin, Healthcare Group Director, to dive deeper into digital Medicare marketing: what's trending, what's challenging and what teams should start anticipating now.
With the 2023 Annual Election Period behind us, we took a look at overall enrollment numbers in Medicare Advantage plans to identify which insurers had substantial enrollment gains. While a lot goes into the marketing of a successful AEP, direct mail continues to be a large driver of interest and likely plays a key role in overall marketing success.
Empathy on social media is one of the most talked-about strategies among marketers and should be an integral part of any social content marketing strategy. Using these tips and examples can help your content break through the noise and inspire your audience to connect with your brand.