We hope you’re having a wonderful holiday season, and we wish you all the best for 2013. In keeping with Media Logic tradition, we tried something a little different with our holiday card this year. Something joyful and fun. Something the whole company could be a part of. And now, we’ve put it all on […]
It's no surprise that retailers catering to moms dominated the week. Media Logic's Retail Social Juice Index (RSJI) scored ProFlowers, Shari's Berries, FTD and 1800Flowers in the top 15 most socially-engaged brands as of Saturday, May 12. But what would Mom say about the fact that sitting at the top of the list was not a flower or candy merchant, but an ammo dealer with the survivalist bent, Cheaper Than Dirt? Is there something about flowers and bows that sends one class of guys running to their bunkers with 365.2 gallons of gasoline and 5,000 rounds of hollow points?
This video isn’t meant to create panic. Instead, it’s meant to convince you to prepare for what’s already an epidemic: the proliferation of mobile. The signs have been there for years, and there are now over 4 billion mobile phones in use worldwide. Over a billion of those are smart phones --- and that’s not taking into account the other unsubscribed “smart” devices, such as tablets, e-Readers and iPod touches, to name a few. Between 2014 and 2015, the desktop internet will be overtaken by the mobile internet. There are rational steps you can take to make mobile part of your marketing solution, and we can help.
As a way to introduce ourselves and demonstrate our expertise in marketing for a social world, Media Logic offers qualified businesses and institutions the opportunity to put us to work for a week or two, with no obligation and no fee. All that is required of you is about an hour or two of your time.
With the addition of 70 brands to the Retail Social Juice Index, Media Logic now tracks more than 700 national retailers. The expansion creates a more comprehensive industry index and provides users with a broader competitive set for comparison. Demand for data from the list – and demand to be on the list – has been high, as retailers uncover, adopt and apply Facebook and Twitter best practices.
Our recent MarketingProfs article entitled, "Marketing Destination: Online Community - How to Survive and Thrive" co-authored by Media Logic EVP/ECD Ronald Ladoucer and conversation manager, Melissa Fiorenza, explored what it takes to develop and maintain a vibrant online community.
In this follow-up discussion, the authors discuss why professional management is critical to a vibrant online community and how conversation managers utilize a unique set of marketing skills and tools to keep their client communities active and engaged.
Emily’s 5 Favorite Twitter Accounts Political Movements and Brands Spread Like Music on Social Networks Social Media and Mobile Aren’t Just for Brands…
J.P. Morgan offers two credit cards specially created with the unique needs of the affluent/high-net-worth customer in mind. Both the J.P. Morgan Select and J.P. Morgan Palladium cards offer rich rewards, travel privileges, purchase protection, financial flexibility and superior customer service.
To support the launch of The Ritz Carlton rewards credit card product, Media Logic collaborated with J.P. Morgan and the Marriott Rewards group to develop acquisition and customer marketing materials that align with the higher level of experience and service the affluent target audience has come to expect.