At a Glance: “On Your Time” Service for Wells Fargo Bank Customers
Recent customer email communications from Wells Fargo Bank reveal a new service from the bank called “On Your Time,” which allows customers to set up an in-branch appointment to meet with a banker.
We think it’s noteworthy for a number of customer-centric reasons:
- taps into every bank customer’s wish of “make it convenient for me;”
- has a name that telegraphically communicates the promise and the benefit;
- uses an online channel that is not only easy to use but also available 24/7 beyond banking hours;
- doesn’t require a branch visit or phone call for a task that does not need to be one-on-one; and
- gives the customer options – time and place – up to two weeks in advance.
E-mail communication (screenshot) sourced from Competiscan’s “This week in Deposit Products” (for the week of 5/6/13).
