Branch Banking Lives On: Evolving for the Future of the Multichannel Retail Banking
With the ever-evolving presence of social media and mobile in the financial services industry, some have wondered about the future of branch banking. The Financial Brand reports on a study conducted by financial research and consulting firm Celent arguing the relevancy and strategic importance of branches in banking. According to the report, branches still play the lead role in converting contacts and leads into tangible sales, despite quickly growing alternative distribution channels. While it’s important to develop these additional channels, it is also necessary to evolve the branch experience for the future. Celent recommends the blue print for the branch of the future.
