Financial Brands, Do You Know Where Your CEO Is? Ours is in Vegas! (Uh-oh!)
Yes, Media Logic’s President and Founder David Schultz is in Vegas today. More specifically: Caesars Palace, baby! But don’t worry. He’s keeping busy and out of trouble with this: “Integrated Social Media for Financial Marketers.”
That’s the title of the workshop David’s presenting at The 2014 Financial Brand Forum, which is expected to have more than 400 attendees. Proud to be among 30 speakers selected to provide actionable insights relevant to retail bank marketers, David will speak about how to evolve financial brand marketing from fractured media approaches to more strategic and productive plans.
David’s presentation gets beyond anecdotes about banks’ slow adoption of social media, and it goes deeper than stats like this one: “Only 8.2 percent of CMOs believe social is integrated with their marketing strategies”(The CMO Survey, August 2013). It also marches quickly through what social integration is and what it is not.
David calls for a rigorous evaluation of all of a bank’s marketing initiatives: critically assessing the appropriateness and merits of using social to support very specific and articulated business strategies. (You’ll notice a lot of “qualifying” words in that sentence, and that’s intentional. Media Logic’s recommendations are to use social only when it makes sense to do so – which means there’s a specific pay-off! – and only as part of a truly integrated strategy.)
And that’s where the meat of David’s workshop is found: real examples – behind the scenes – of integrated social media marketing strategies.
Got questions? Whether you’re attending David’s presentation or just want to know more about the subject, drop us a line! And be sure to stay tuned via our blog (or our FS Insider newsletter) for more on “Integrated Social Media for Financial Marketers.” We’ll be publishing digital assets related to the workshop shortly!
