Looking Back: 2024’s Most Relevant Financial Marketing Topics
Looking Back: 2024’s Most Relevant Financial Marketing Topics
As financial services marketing continues to evolve, staying ahead of trends, consumer behaviors and digital innovations is essential. Throughout 2024, we explored topics ranging from emerging payment trends to audience segmentation strategies, offering insights to help financial brands navigate an increasingly competitive landscape.
Here’s a look at the top 10 articles from this year, covering key themes and takeaways that shaped financial marketing in 2024.
1. Tip Sheet: Essential Early Month on Book (EMOB) Strategies for Community Issuers
This blog and tip sheet delve into strategies for community issuers to effectively engage during the EMOB stage. We look at the truths and consequences of EMOB campaigns by community issuers, and what they can do to stand out.
If you like this article, you might also enjoy Can Community Banks and Credit Unions Compete with National Banks on Credit Card Issuing?, which looks at how community issuers can gain ground in the consumer credit card space.
2. Why FIs Should Tap Their Teams for TikToks, Reels and Other Social Video
Explore how financial institutions can utilize TikTok and Instagram Reels to reach younger audiences. This article provides insights into the benefits of short-form video content and how marketers can tap their teams for videos that align with brand objectives.
3. How Financial Services Marketers Can Get Ready for Gen Alpha
Understand the characteristics and expectations of Generation Alpha, the cohort born between 2010 and 2024. This post discusses how financial brands can prepare to meet the future needs of this digitally native generation, complete with a downloadable tip sheet.
4. Consumer Data: Factors Impacting Millennial and Gen Z Debit Card Use
This article examines the rise in nontraditional debit card usage, such as digital wallets and peer-to-peer payment platforms. It offers insights into Millennial and Gen Z behavior patterns and factors influencing the trend of novel debit card use.
If you like this article, you might also like Gen Z Seeks Financial Independence in the Future, But Splurges For Now, which looks at recent research on Gen Z’s discretionary spending.
5. Gen Alpha in 2024: How to Prepare for the Future of Financial Marketing
This piece provides a forward-looking perspective on financial marketing to Gen Alpha, discussing how this cohort currently engages with brands and the marketing experiences that are likely to resonate with this generation.
6. 7 Quick Fixes to Boost Organic Content Success on LinkedIn
Learn how to enhance your financial brand’s presence on LinkedIn with these practical tips for creating engaging organic content. The article covers best practices for posting frequency, content types and audience engagement.
7. Card-linked Offers Are Extremely Popular – And Still Have Room to Grow
Discover how card-linked offers can serve as effective tools in credit card marketing strategies. This post explores their popularity among consumers and how financial institutions can leverage them to drive sign-ups and spending.
8. Reaching Zillennials: How Financial Brands Are Leveraging Social Media
This article dives into Zillennials—a micro-generation bridging Millennials and Gen Z—and the unique traits and financial habits that set them apart. We include tips for FIs to capitalize on and speak to Zillennials’ preferences.
If you like this article, you might also enjoy Connecting with Gen Z and Millennials: 2024 Media Insights Survey, which looks at how marketers can reach this cohort in a way that’s meaningful.
9. How FIs Can Maximize the Benefits of Instant Digital Issuance
Examine the advantages of instant digital issuance (IDI) for financial institutions and their customers. The article includes a slideshow with an overview of IDI and critical best practices to make the most of the first touch opportunity.
10. Q&A on Financial Services Marketing Opportunities With Female Super Consumers
This Q&A discusses the significant purchasing power of female super consumers—women aged 50 and above. Here’s how financial services brands can effectively engage this influential segment (who are forecasted to account for 75% of discretionary spending by 2028!).
Thanks for joining us in 2024 and stay tuned for more insights in 2025! To get our latest blogs right in our inbox, sign up for the FS Insights newsletter.
