Every year, Medicare consumers are inundated with advertising. In 2024, this isn’t likely to change, but other disruptions around the country are also going to be affecting consumers and competing for their attention. The presidential election and proposed changes from CMS will add to the existing activity in the marketplace.
Looking ahead to the 2025 Annual Enrollment Period (AEP), marketers and health plans should start brainstorming now about how to break through the noise and capture the attention of prospects – many of whom feel stressed, confused or weary during AEP. (For more on shoppers’ experiences during the 2024 AEP, stay tuned for our Consumer In Sight survey coming soon.)
A recent Media Logic online webinar covered new strategies to help marketers break through the AEP Medicare marketing clutter and better engage with prospects. The online seminar featured the insights of two members of our Healthcare Marketing Innovation Team: Jim McDonald, head of strategic growth, and Josh Martin, healthcare group director.
Check out the webinar below to inspire some new ideas as you get ready to start planning for next year’s AEP.
For more on 2024 AEP Medicare marketing, check out our analysis of the winners and losers by plan enrollment, a creative review of co-brand partnerships and a downloadable contingency plan to turn to when leads are lagging. To get insights on the Medicare population, check out our annual survey on the media preferences of older adults, our deck on the attitudes and outlooks of the NTM group and our thoughts on what Medicare marketers can learn from ABC’s Golden Bachelor.
Keep an eye on our blog for upcoming consumer surveys and insights for Medicare marketers!
Any questions? Reach out to Media Logic today.