Everything Got Better While Health Insurance Got Worse
Timing, as they say, is everything.
Over the past few years, a confluence of technologies and other changes has raised the bar for customer experience in nearly every industry – except health insurance.
Around the time that other products and services became more automated, accessible and responsive, health insurance got a lot more complicated. A lot more expensive. And, based on 2015 consumer data,* a lot less liked.
But all is not lost, health insurance marketers! The opportunity is wide open for innovative insurers that are ready and willing to meet the expectations of today’s empowered, engaged consumers. Learn more about improving the health insurance customer experience by watching our video:
And when you’re ready to talk about how you can seize this opportunity, please contact us.
*Data from the 2015 American Customer Satisfaction Index ranks health insurance extremely low, giving it ratings on par with airlines, cable companies and the U.S. Postal Service.
