HAP: Medicare AEP Campaign Lowers Cost-Per-Lead By Up to 80%
This year marked Media Logic’s third year working with HAP on its Medicare open enrollment campaigns. During that time, we’ve been able to help the Michigan-based health insurer greatly increase their marketing efficiencies. This year was no different.
Drawing on past learning, we developed direct response television (DRTV), print, collateral, direct mail (DM) and other pieces leveraging HAP’s $0 plan offering while stressing the company’s ability to simplify the process of choosing a Medicare plan
The result? While marketing leads, sales leads and new members all went up, the cost-per-lead across ALL channels was reduced – in some cases, by more than 80%. Plus, we gained even more valuable information that can be put to use next year, to make the campaigns work even harder.
Here’s a look at some of the campaign materials:
