Health Net was breaking into a new market and looking to build relationships with brokers. It needed a quick way to grab attention, while clearly communicating the value Health Net brought to small business.
To generate interest and excitement surrounding “why to choose Health Net,” Media Logic created a special grommeted booklet and custom-branded Bluetooth speaker for an upcoming semi-informal sales event. The pieces were instantly memorable and easily scannable, outlining the benefits of Health Net while providing details on the company’s new low-cost “PureCare One” EPO plans and “Enhanced Choice” portfolio of customizable solutions.
The effort was an important conversation starter – introducing bold new strategies while helping to keep Health Net top of brokers’ minds when selling to groups.
Here’s a look at some of the finished work: