Building the Case for MLMIC: Helping an Industry Leader Refresh Brand and Marketing Strategy
Over the past year, Media Logic has worked with MLMIC (New York’s largest medical malpractice insurer) to develop new branding and marketing strategies.
MLMIC’s brand refresh included an updated logo, positioning and new graphic standards that support its position as an industry leader with long-term financial stability — and its reputation as a trusted provider and supporter of policy holders.
Targeted demand generation and content marketing strategies were used to reach out to physicians, dentists and hospitals. The messaging of the components built on the theme of trust and MLMIC’s differentiation from other, potentially riskier, insurance options. Fresh, targeted blog content drove SEO, fed retention and helped build thought leadership.
An update to MLMIC’s web site created a destination for all demand generation and content marketing initiatives, while improving usability and allowing for better tracking of leads.
Here’s a look at the some of the components:
