Media Logic Helps MVP Health Care Launch Brand Campaign During Open Enrollment
As part of the latest MVP Health Care brand campaign, Media Logic recently created several television commercials and billboards to coincide with the health plan’s marketing strategy for open enrollment. Both the TV spots and the outdoor advertising continue the strong brand momentum MVP started during its 2013 campaign, which positioned MVP as a stable and trusted choice during a time of significant industry change.
The components of the 2014 campaign carry forward the theme “Peace of Mind is a Beautiful Thing.” The unique positioning emphasizes MVP’s fundamental benefit to members. In addition, it presents the brand as an established, trustworthy partner for consumers, who face numerous options when shopping for coverage on the state exchanges.
Here are examples of both the video expression of the brand campaign and the related outdoor ads:
