Media Logic Taps Age-In Experience for Piedmont Community Health Plan
For our recent campaign with Piedmont Community Health Plan, Media Logic created an integrated effort built on years of agency Medicare best practices. Featuring targeted direct mail, a custom microsite and paid search, the campaign positioned Piedmont Medicare Advantage (PPO) as an expert ready and willing to make the process of Medicare easier.
The DM package teased a few bits of helpful information and presented consumers with the chance to get a free simple guide to all things Medicare.
The microsite then continued the conversation with an easy-to-understand breakdown of the “Medicare ABCs,” a helpful timeline to the age-in process, tips for choosing a plan and videos designed to address common Medicare questions.
See a few examples of creative from the campaign below:
