Medicaid Recipients Say Mail is the Best Way for Insurers to Provide Renewal Information
Upon the end of the federal public health emergency, states resumed redetermination of eligibility for enrollees of Medicaid and health insurance plans associated with Medicaid. This change affects many individuals — both the enrollees themselves and those that make health care decisions for the enrollees.
As part of our ongoing series of healthcare consumer surveys, Media Logic’s Consumer In Sight research team surveyed Medicaid members ages 26-74 who may be impacted by this redetermination. We asked questions about how they make decisions about Medicaid, their knowledge of Medicaid and Medicaid-related renewals and more. Our results show widespread unawareness of the ongoing recertification process. Here are some of our takeaways from the responses:
- At the time of the survey, more respondents were unaware (57%) than aware (44%) of states’ reinstitution of the Medicaid renewal process following the end of the Public Health Emergency (PHE).
- To increase awareness, Medicaid insurers should consider promoting the resumption of plan renewals through multiple and varied communications. Mail is considered the most effective channel, and respondents also noted a preference for emails, calls and texts.
- Respondents indicated all-around comfort using digital media for receiving, searching for and filing Medicaid renewal information.
- While 58% of respondents said they are somewhat or very comfortable with the renewal process, that leaves more than 40% who would likely benefit from help from a Medicaid office, social worker or caregiver.
Look at the full survey below to see the results, including respondents’ preferred methods for recertifying their coverage and their reasons for not renewing Medicaid coverage. You can also download a PDF version of the deck.
For more insights, check out our D-SNP marketing tip sheet on acquiring, onboarding and retaining dual-eligible members. Stay tuned for more surveys and strategic takeaways from Consumer In Sight throughout the year.
Any questions? Reach out to Media Logic today.
