A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement
In a competitive Medicare market, member retention has become a top priority. Retaining members isn’t just about reducing churn and minimizing disenrollment—ideally, it’s about building loyalty that turns members into long-term advocates. With a range of plan options available, fostering satisfaction and loyalty through targeted communications is key to ensuring members understand their benefits and stay engaged—starting with the onboarding experience.
Each member’s journey is unique, so a one-size-fits-all approach won’t work. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. As we head into 2025 and the Medicare Advantage Open Enrollment Period, keeping both existing and new members satisfied is especially important.
Key tips for effective Medicare member retention
Here are a few highlights from our tip sheet to help you keep members engaged and satisfied:
- Onboarding efforts
Set members up for success from day one by welcoming them with easy-to-understand resources that outline their benefits and provide a seamless start.
- Ongoing communications
Use timed communication triggers to help drive outreach, like reaching out to recognize personal health milestones or sending a reminder based on benefit use (or non-use).
- Channel preferences
Stay away from a one-size-fits-all approach. Reach members through their preferred channels—whether email, text or direct mail—for a more personalized experience.
Download our complete tip sheet.
Don’t miss our recent Consumer In Sight report on member retention and benefit experiences for additional insights on building member satisfaction and loyalty.
Ready to strengthen your Medicare retention strategy? Reach out to Media Logic today.
