When it comes to driving cardmembers to see the value in, and participate in, Visa Signature events, Media Logic has become the go-to partner for developing communication strategies and creative that work. Movie premieres. Fine dining and wine tastings. Exclusive vacations and adventures. Whatever the event, we design the appropriate marketing touch points to ensure each distinctive affair is alive with enthusiastic cardmembers.
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Your buyers are building vendor shortlists in ChatGPT before they ever reach your site, and your analytics can't see it. Here's what that means for B2B pipeline, why strong SEO brands still go missing in AI answers, and where to start.
The “baby boomer” consumer segment controls a historic share of the nation’s wealth, and how they research and choose products is evolving. Media Logic’s 2026 Consumer In Sights (CIS) survey of older adults’ media preferences looked closely at this demographic; specifically focusing on how digital confidence, channel use, and comfort with AI are evolving among adults ages […]
The last year was dominated by the overhaul of premium credit cards and their corresponding marketing campaigns. Big players contemporized products by refreshing them for a new generation, adjusting annual fees upwards, and either adding new perks or "zhushing-up" existing perks. This included heavy-hitters Chase (Sapphire Reserve) and American Express (The Platinum Card) among others. Recent new entrants (i.e. Robinhood, Bilt) suggest an unstoppable focus on the super prime segment.
