Responding to new market opportunities in Vermont, Media Logic recently developed a multimedia campaign for MVP Health Care that included everything from TV and radio ads, to print, DM, paid search, and more.
Messaging across all tactics emphasized the health insurer’s connection to Vermont, their desire to help, and the fact that MVP has Vermont’s lowest cost health plans. In each, the call to action was consistent – driving traffic to a dedicated campaign landing page highlighting product benefits, links to plan rates and a helpful schedule to speak with an MVP expert.
See a few examples of creative from the campaign below: