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Targeted TV Helps Medicare Campaign Turn Up the Volume

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open enrollment Medicare campaign using direct response TV

As part of Media Logic’s latest open enrollment campaign for Michigan-based insurer HAP, we developed a new TV spot to generate more leads and supplement traditional direct marketing efforts.

Using a friendly, relatable talent, the TV spot spoke directly to Medicare prospects – a segment that is traditionally resistant to change. The script suggested that Medicare consumers should expect more from their plans and not settle for “good enough.” It advised prospects to simply “Talk to HAP,” positioning this as a conversation…not a hard sell. The spot was filmed in a prominent Michigan park, emphasizing HAP’s reputation as a trusted, local choice.

The impact was clear. DRTV was a critical marketing channel – and helped contribute to a strong enrollment campaign for our client.

You can see the full HAP Medicare campaign here. To learn how Media Logic can help you amplify your enrollment results, contact us today.

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